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The success of your website is determined by web traffic. If your website is getting more traffic then you will get sales of products and high ranking in search engine result.
For many websites and business owners, getting enough traffic to their site can often be challenging. Maybe you’ve tried SEO and content marketing in the past with a blog or guest post, but you just aren’t getting the traffic you want. In times like these, many business and website owners often look to alternative methods to drive traffic.
One of the most popular ways to get visitors to a website is with paid traffic. This type of traffic as you may have guessed involves paying someone else to provide it. Whether its buying display ads or setting up a pay per click campaign, all this type of traffic falls under the same category.
One of the most popular ways to get visitors to a website is with paid traffic. This type of traffic as you may have guessed involves paying someone else to provide it. Whether its buying display ads or setting up a pay per click campaign, all this type of traffic falls under the same category.
In this post, we’re taking a look at paid traffic and asking the question: is it worth it?
With so many people buying traffic and so many others thinking of doing so, should you bite the bullet or spend your money elsewhere? Well, we’re here to find out!
If you’re still not sure what paid traffic actually is, then don’t worry, that’s the first thing we’ll be covering in this article. Let’s get a better understanding of paid traffic by exploring what it is.
What Is Paid Traffic?
The term paid traffic can be a confusing phrase and often means different things to different people. To some people, paid traffic is traffic from pay per click advertising only, while to others it includes things such as banner ads and other forms of paid advertising.
In this article, we’ll be referring to paid traffic as any website traffic that has been paid for to obtain it. Whether that’s a website banner, pay per click advert or YouTube advert. Since money is exchanged for the traffic, we’ll class it as paid traffic. By giving paid traffic this definition, it opens up a world of different types of traffic. Simply pretending all paid traffic is the same would be foolish. Since different types of paid traffic come from various forms of advertising, some traffic actually performs better. To investigate further, we’ll examine two of the most popular forms of paid advertising: paid ads and pay per click traffic.
Paid Ad Traffic
The first most popular type of paid traffic is ad traffic. This means traffic that is generated from users clicking on banners, adverts, pop-ups, and videos. Unlike other forms of paid traffic, such as pay per click, advertisers who use ad traffic are usually charged per one thousand impressions. Also known as CPM or cost per mile, this type of advertising does not guarantee any clicks or traffic to your site but instead offers a much lower rate.
Depending on the site you are advertising on paid ad traffic can be bought for as low as $0.5 per a thousand impressions. If one person out of those one thousand impressions clicks your ad, then you paid $0.5 for that one visitor. Obviously, the click-through rate of the ad can greatly affect this number. Sometimes it will be much higher and sometimes it will be much lower.
For some businesses paid ad traffic can be much more profitable than other types of paid traffic, especially if they have a high converting advert. On the other hand, some businesses end up spending hundreds of paid ad traffic without any results. With no guarantee of visitors for their budget, lots of businesses prefer pay per click traffic instead.
Pay Per Click Traffic
Another highly popular type of paid traffic is most certainly pay per click traffic. Unlike the usual banner and ad traffic that runs on a CPM basis, pay per click traffic charges advertisers per click (hence the name!). This type of advertising allows advertisers to usually get a better return on their investment, assuming the price per click isn’t too competitive. Instead of paying $0.5 in the hope of getting a click, people who use PPC traffic only get charged when they receive a click. This makes managing budgets and working out if their campaign is going to be profitable or not much easier.
However, as good as pay per click traffic may sound, there are some disadvantages of it that we’ll cover later. But before we jump into the disadvantages, let’s take a look at the advantages of paid traffic in general.
The Advantages of Paid Traffic
When it comes to advertising, paid traffic has many benefits and can help almost any business improve their exposure and conversions. One of the many benefits of paid traffic is the fact that it’s practically instantaneous. You can set up a PPC or paid ad campaign in a matter of minutes and have it running instantly. This means you can start to receive traffic to your website on the same day. Unlike other forms of advertising out there, paid traffic offers much faster turnarounds and results.
Another benefit of paid traffic is that it allows you to target users that you never thought you’d be able to. With PPC networks offering huge 3rd party display networks your advert can be shown on literally millions on other websites. Not only does this massively increase your exposure, but it also attracts users other advertising methods would struggle to reach.
The Disadvantages of Paid Traffic
As you’ve probably seen by now, paid traffic can be a powerful tool for many businesses to help them drive traffic to their websites. However, before you go buying as much paid traffic as possible, it’s important we take a look at the disadvantages as well.
Now the first and most obvious disadvantage of paid traffic is that it costs money. This means that it’s entirely possible to lose hundreds or thousands if you don’t know what you’re doing. But there’s also another problem, you can still lose hundreds of thousands even if you DO know what you’re doing.
Over the past several years there has been a massive increase in ad fraud which is costing advertisers billions of dollars a year. No matter if you run paid ads or PPC campaigns, almost everyone is affected. Remember earlier when we said paid ad traffic is usually charged on a cost per thousand impressions? Well imagine if you got ten thousand views without a single click. You’d probably think maybe your advert sucks or people are not just interested. However, in reality, the truth is that 90% of those ten thousand views are most likely robots. Not only does this massively increase the cost for advertisers but it also puts them off spending any more money.
However, advertisers are starting to fight back. Thanks to machine learning, artificial intelligence and improved security, many advertisers now run fraud detection tools along with their campaigns to reduce the money lost to fraud. Unfortunately, this kind of protection only really works on pay per click traffic. Stopping bots from viewing banners and ads is a lot harder when the network has the final say on the matter. Some don’t want to stop these fraudulent views as it would mean less money for them, others wouldn’t even know where to start even if they wanted to. With so many major problems why should you buy paid traffic when you can invest your money in search engine optimisation?
Organic Traffic vs Paid Traffic
Now we’ve covered the main advantages and disadvantages of paid traffic, how does it hold up to other types of traffic?
If you’re new to the world of digital marketing, then it’s important to understand that there are various ways to attract traffic to your website. One of the most popular ways to drive traffic to a website outside of paid ads is most certainly with search engine optimisation. Although it doesn’t directly cost anything to do, businesses invest thousands into improving their sites and increasing their rank on search engines.
This is done by writing content, guest posting, creating backlinks, improving technical SEO, and a whole lot more. Of course, in order to do this many businesses pay companies a hefty amount, but the return in traffic is often substantial.
Compared to paid traffic, the results from SEO are not instantaneous and can take a few months to kick in. But once the traffic starts rolling it, for most of the time it remains constant while growing at a steady pace. This means that in the long run organic traffic from search engine optimisation can often work out cheaper. However, with that being said, it’s not that easy to implement an SEO strategy.
Compared to say pay per click, almost anyone can create a pay per click campaign in a matter of hours. With so many tutorials and resources out there, creating your first ad is literally a breeze. On the other hand, SEO takes a whole lot of skill, patience and persistence. Leave one of those traits behind and your campaign is also destined to fail.
Should You Use Paid Traffic?
Now we’ve covered everything there is to know about paid traffic we can finally answer that vital question: is it worth it?
To put it simply, yes it is!
There are many advantages in buying website traffic. They are listed below
- Cost Effective: To get profit in online marketing, website traffic is important. You can buy website traffic at low cost to improve your site performance.
- Brand Exposure: The followers of your site are the right people to judge your brand and products. They can easily expose the experience of brand and products in online through their comments and likes.
- Alexa Ranking: To get high ranking in Alexa you should buy traffic to your website. It will increase the amount of visitors and also your site become popular.
- Brand Advertisement: Advertise your website with all standard protocols through blogs, links, squeeze page, email etc.
- Targeted traffic: Buying traffic will helps to increase the page view in your website. Buying traffic and visitors are all marketing technique to generate traffic to promote your business.
Web Targeted Traffic deliver high quality paid traffic that can help you get better results. Thousands of users from different niches are using our services and happy about the quality and results that they are getting.
Here at WebTargetedTraffic.com we offer the traffic options to get you what you need. Not only is our website traffic 100% Human but it is also quality traffic. We provide website categories to make sure that you get the targeted traffic that you need. We also offer Geo- Targeting so you can choose the country you wish to target. Choose your Traffic Length and Amount of visitors you need and we will take care of the rest!
Whether your website is brand new, or you’re a seasoned pro, there’s always room to drive more people to your site. What are you waiting for? Get targeted website traffic today!
