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The news you’ve been waiting to hear! WebTargetedTraffic is launching a completely new Ad format – Push Notifications.
Previously used by leading global brands only as a content delivery channel, Push Notifications are now a premium advertising tool. Developed by WebTargetedTraffic specifically to accommodate the needs of advertisers, push notifications allow your business to reach clients and potential customers directly, avoiding intermediaries like banners or social media.
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Push notification campaigns are hard to execute. But follow the best practices to witness positive results and use the best push notification services.
Table of Contents
Push Notification is an innovative and user-friendly way to connect with your targeted audience. You can significantly increase engagement with your content and provide positive user experience to your customers.
What are Push Notification Ads? – Push notification is simply an alert message with an icon that appears in your client’s browser or a mobile device. It is the new kid on the block but has made major advances and the major advantage is that people quite knowingly agree to receive push notifications after subscribing to a website’s notifications, so, that instantly means that they show interest and are potential conversions.
The Type of Push Notification Ads
Push notifications were previously app driven – where an app can send out push notification messages to communicate with their users. The type of messages can vary from a update to an offer, or an exclusive product launch notification etc. Today, modern browsers support push notification and the same is replicated for desktop and laptops. If you can reach out to the right audience, push notification can deliver great results and is very lucrative both for the publisher and the ad network.
How Push Notification Ads Work?
Let’s assume that you’re having a traffic of 100,000 visitors a day and your subscription rate is 3%. So, you are essentially getting 3000 subscribers a day. With this rate you will be reaching close to 300,000 push subscribers in 100 months. However, there would be some subscribers who would be unsubscribing it too. So, let’s assume it takes you 120 days to reach the first 300,000 subscribers. Assuming the ad network sends one ad everyday to these users, and the CPM rate is 10 cents. So, you will be making $30 a day in lifetime revenue as long as you have 300,000 subscribers. If the ad network takes a cut of 50% of the earnings, they would also be making $30 a day in lifetime revenue only from you. Thus, this has given a rise to a growing number of push monetization ad networks. Now, let us take a look at the key benefits of push notification networks for advertisers and publishers.
Minimum Traffic Requirement for Publishers
The concept behind push notification is to show ads to users on an ongoing basis. Once an user subscribes to push notifications! Since this is a lifetime revenue, and the ads are either sold on CPMs or CPC basis, you need to generate a good user base and most importantly one that responds to push notifications. If the simply closes the notification without even seeing it, it doesn’t add any value to the advertiser and the entire ecosystem. User initiated subscriptions rates are close to 5%. It increases as high as 25% when a content locker is used (which adversely hampers the user experience). So, a good starting point is close to 200k tier one visitors or around 500k worldwide visitors! Additionally, you need to give 6 months of time for the user base to build up and see incremental ad revenue piling up! There are networks that accept websites at low traffic thresholds but your focus should be to reach at least close to 10k visitors if push monetization is your objective.
Benefits of Push Notification Ads for Publishers
When compared with other advertising formats, the foremost benefit of push notification ads is that they offer lifetime revenue for publishers. However, it needs to be noted that users would eventually more reluctant to enable subscriptions to your site when they realize that you’re using push notification ad network to actually show them ads and not your website content. However, this still makes sense in a case where you’re buying traffic for arbitrage or have referral traffic from other sources. Additionally, you don’t need to use it for lifetime. Once you’ve achieved the desired volume of subscribers, you can just stop using it, but you will continue to receive earnings from it.
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Push notification campaigns are hard to execute. But follow the best practices to witness positive results and use the best push notification services.
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The news you’ve been waiting to hear! WebTargetedTraffic is launching a completely new Ad format – Push Notifications.
Previously used by leading global brands only as a content delivery channel, Push Notifications are now a premium advertising tool. Developed by WebTargetedTraffic specifically to accommodate the needs of advertisers, push notifications allow your business to reach clients and potential customers directly, avoiding intermediaries like banners or social media.
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